
A common question is: what kind of offense do you run? Often someone – both fans and coaches – respond and say: I run a system with bubble screens, play action passes, screens, and draws. This person – coach or not – would be completely wrong. These kinds of plays are not your offense; your offense consists of the zone-read, the dropback passes, or your base runs and passes. Those other plays are sort-of conditions precedent to your offense; they work as constraints on the defense. What do I mean by this?
At least in the most abstract sense, your “offense” is that bread and butter stuff you can draw on the whiteboard that should always work in a perfect world. It is the pass play that always works against Cover 3, it is the run that will always burst free against a “Bear” front. Yes, it is what works on paper. But we don’t live in a perfect world, right? Well the “constraint” plays are designed to make sure you live in one that is as close as possible.
For example, the safety might get tired of watching you break big gains up the middle, so he begins to cheat up. Now you go play action and make him pay for his impatience. The outside linebackers may cheat in for the same reason. You throw the bubble screen and the bootlegs to make them pay for their impatience. The defensive ends begin rushing hard upfield; you trap, draw, and screen them to make them pay for getting out of position. If that defensive end played honest your tackle could block him; if he flies upfield he cannot. So you have to do these “constraint plays” to keep them in check. Once they get back to playing honest football, you, in essence, go back to the whiteboard and beat them with your bread and butter.
Now, in a given game your offense might look like it is all “constraint” plays: all gimmicks, screens, traps, draws, fakes and the like. Maybe so. If the defense plays too aggressively, so what. But a coach must not lose sight of how his offense is truly structured. A great offense is structured around a core idea or a few core ideas that puts the players in position to succeed every time. The triple option can be this for some teams, a well designed dropback pass game for another. The constraints are alternatively given too much and not enough weight. But they nevertheless are what make an offense go.
So the better you are at dropback passing, the more you need these constraint plays because teams will go out of their way to prevent you from chucking it all over them. Similarly if you’re a great run team. Safeties and linebackers will all cheat by formation and post-snap effort to stop your run game. You must have the counters, the screens, the bootlegs, and the quick passes (because quick 3-step passes, at core, are most effective when used to simply take advantage of a loose defensive structure). All this comports well with a game theory approach to football. Similarly, these constraint plays will be even more important against the best teams because they will put the biggest premium on stopping your primary threat.
The upshot of all this is that when you are designing an offense you must (a) find those one or two things which you can hang your hat on and beat just about anything doing when the defense is playing honest, and (b) get good at all those little “constraint” plays which keep the defense playing honest. You won’t win championships simply throwing the bubble screen, but the bubble will help keep you from losing games when the defense wants to crash your run game. Same with draws and screens if you’re a passing team. You find ways to do what you want and put your players in position to win and score.
ADDENDUM: Fair question from the comments: Does the theory work in the other direction? What if your offense is based only on bubble screens and then you just run the ball or throw the ball as a counter to your bubble screen offense?
Response: The difference is that the bubble screen is a play that really only works when the defense has made a structural choice or is out of position. Most commonly, you'll run when the bubble only when the defense has but two defenders to cover three receivers. You thus block the two defenders and the receiver has free yards. If the defense puts a third defender there they can take the play away, intercept it, or make the tackle.
Conversely, a well designed dropback pass play, a triple option play, or certain base runs will work every time you face a normal defense. The only time the play stops working is when certain defenders cheat on their assignments, either by alignment or aggressiveness.
Here's how they fit together: You're an option team. You come out running the option, you read the defensive end and the linebacker, and you tear them up. Now the safety or outside linebacker cheats in. He blows up your play. But, voila, now they are not covering your outside receivers, so you bubble screen them.
Similarly with a play action pass. You send a receiver deep down the middle or the seam. If the safety plays honest he should drop back and take it away. But if he comes up for your run play you use his aggressiveness against him.
The distinction is subtle, but important. It relates to the idea of base plays and counter plays. The bubble is simply not a base play. It will not work against a simple and sound defense, but works great against defenses that aren't structurally sound or balanced. On the other hand, "base plays" defeat balanced "whiteboard" like defenses, but can get blown up by defenses that cheat or play games. Thus the relationship between "base plays" and "constraint" plays (or "keep-em-honest plays). The bubble, while limited in use, will have a profound influence when the defense gets out of position.







Take note of the Phillip Tracey hats -they're so pretty! Isn't the bow on Natalia V.'s head SO adorable? I could totally imagine a red one on Blair (Gossip Girl)!
OK, so I admit I can't tell the difference between this collection and Valentino's RTW line. They just all look very lady-like to me.
The gold, 20's dress on the left is one of my favourite from this collection. It's modern but still very classic-looking.
Flowers in many different forms -a signature of Valentino's.
Chic and elegant.
Gorgeous! Don't the purple/ pink flowers just look like they're growing on a vine on these dresses?
These dresses look so big and puffy, yet still so light and floaty. Just what certain romantic dresses are supposed to look like.
The silver (or is it white?) dress on Vlada (right) is another one of my favourite dresses in this collection. It's SO gorgeous!
Farewell Valentino!

















The jewel colours are SO gorgeous. Gosh, imagine all the work put into constructing the dress and all those little details!
These are great to look at (in an artistic way) and very unwearable.
Don't the models look like they're wearing super-volumous dresses with capes on? And please don't tell me that the grey dress (left) is made of animal skin because that's just scary. (Hmm, maybe I should look up a closer-up photo.)
Aww, these are so cute and girly! (-in an expensive and unrealistic way of course.)
Huge shoulders.
Soft and see-through.
Pencil-dress and menswear.
The suits look somewhat impractical. Good thing people don't actually wear these, but if only we could wear cute, bubbly suitskirts to work!
I especially love the cocktail dresses -so divine! Sigh.
Cocktail dresses as art pieces.
As for the long gowns, they're feminie and glamorous as always.
The colour scheme of the SS08 campaign seems pretty similar to the FW07 one. But what I like about this campaign is that it really conveys the feeling of the clothing collection - the clothes and bags are very obviously featured, but it still manages to be artistic and dramatic. Also, I think Kirsten did really well. She manages to look coy, theatrical and ladylike while still looking playful. (You have to stare at it for awhile before really feeling the images. Go to the Miu Miu website for larger pictures.)
Now I don't actually love all the images, but I like the campaign as a whole. Plus I may be biased as Kirsten is my favourite actress. And while it would be nice to see Miu Mi
I want to say this looks like a good 'look' for work (minus the red bow on the head,) but the skirt is way too short. If only I could go to work looking this chic though! Even the bag looks big and practical for work!
Hmm, I couldn't decide whether I like this image (top)...
or this image (top) more. But these two are definitely my favourite out of the lot. The clothes are SO cute, girly and quirky. I just don't know where one would wear them. Oh well, it's not like I could afford these clothes.